FREE SHIPPING BOTH WAYS
ON EVERY ORDER!
LIST PRICE:
$136.70

Sorry, this item is currently unavailable.

Advertising and Promotion: An Integrated Marketing Communications Perspective

ISBN: 9780072508826 | 0072508825
Edition: 5th
Format: Hardcover
Publisher: McGraw-Hill College
Pub. Date: 5/1/2001

Why Rent from Knetbooks?

Because Knetbooks knows college students. Our rental program is designed to save you time and money. Whether you need a textbook for a semester, quarter or even a summer session, we have an option for you. Simply select a rental period, enter your information and your book will be on its way!

Top 5 reasons to order all your textbooks from Knetbooks:

  • We have the lowest prices on thousands of popular textbooks
  • Free shipping both ways on ALL orders
  • Most orders ship within 48 hours
  • Need your book longer than expected? Extending your rental is simple
  • Our customer support team is always here to help
The field of advertising and promotion continues to dramatically change since the dominant days of high-powered Madison Avenue agencies. Marketers must look beyond traditional media in order to achieve success. In order to best communicate with consumers, advertisers must utilize the myriad of media outlets-print, radio, cable, satellite TV, and now the Internet. Belch/Belch is the first book to reflect the shift from the conventional methods of advertising to the more widely recognized approach of implementing an integrated marketing communications strategy. Belch/Belch conveys throughout the text that one must recognize how a firm uses all of the promotional tools available to convey a unified message to the consumer. The integrated marketing communications perspective, or theme of the text, catapults the reader into the business practices of the 21st century.

Related Products


  • Advertising & Promotion w/ AdSim CD-ROM
    Advertising & Promotion w/ AdS...
  • Advertising and Promotion: An Integrated Marketing Communications Perspective w/ Premium Content Card
    Advertising and Promotion: An ...
  • Advertising and Promotion: An Integrated Marketing Communications Perspective, 6/e, with PowerWeb
    Advertising and Promotion: An ...


Please wait while this item is added to your cart...