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Advertising : Principles and Practice

ISBN: 9780131465602 | 0131465600
Edition: 8th
Format: Hardcover
Publisher: Prentice Hall
Pub. Date: 1/1/2009

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For Introductory courses in Advertising, offered in Marketing, Journalism and Communication departments. Advertising: Principles And Practice, 7e is the only advertising textbook that emphasizes measuring advertising effectiveness.

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