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Advertising & IMC Principles and Practice

ISBN: 9780132163644 | 0132163640
Edition: 9th
Format: Hardcover
Publisher: Prentice Hall
Pub. Date: 2/7/2011

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APPROACH:An accessible and well-written approach to advertising. #xA0; Advertisingtracks the changes in today#x19;s dynamic world of media and marketing communication#x13;as well as the implications of these changes to traditional practice#x13;and presents them to readers through an accessible, well-written approach. #xA0; The ninth edition highlights the increasing importance of consumers as the driving force in today#x19;s advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus.

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