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Advertising, with Advertising Display Collection

ISBN: 9780324114652 | 0324114656
Edition: 2nd
Format: Paperback
Publisher: South-Western College Pub
Pub. Date: 10/13/2000

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Advertising delivers practical, real-world information on the advertising process with a lively writing style, hundreds of ads, examples, and applications, and the strongest focus on Internet, Integrated Marketing Communications, and new media available.

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