Advertising with Advertising Display Collection
Advertising with Advertising Display Collection
- ISBN 13:
9780324114652
- ISBN 10:
0324114656
- Edition: 2nd
- Format: Hardcover
- Copyright: 10/13/2000
- Publisher: South-Western College Pub
- Newer Edition
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Summary
Advertising delivers practical, real-world information on the advertising process with a lively writing style, hundreds of ads, examples, and applications, and the strongest focus on Internet, Integrated Marketing Communications, and new media available.