FREE SHIPPING BOTH WAYS
ON EVERY ORDER!
LIST PRICE:
$206.99

Sorry, this item is currently unavailable.

Advertising

ISBN: 9780132224154 | 0132224151
Edition: 8th
Format: Hardcover
Publisher: Prentice Hall
Pub. Date: 1/1/2009

Why Rent from Knetbooks?

Because Knetbooks knows college students. Our rental program is designed to save you time and money. Whether you need a textbook for a semester, quarter or even a summer session, we have an option for you. Simply select a rental period, enter your information and your book will be on its way!

Top 5 reasons to order all your textbooks from Knetbooks:

  • We have the lowest prices on thousands of popular textbooks
  • Free shipping both ways on ALL orders
  • Most orders ship within 48 hours
  • Need your book longer than expected? Extending your rental is simple
  • Our customer support team is always here to help
Moriarty teaches students about effective marketing. The text covers the foundations of advertising, planning and strategy, effective advertising media, creating effective messages, as well as integration and evaluation. For advertising professionals and business students concentrating in marketing or advertising.

Related Products


  • Advertising : Principles and Practice
    Advertising : Principles and P...
  • Advertising Pkg Berkeley College
    Advertising Pkg Berkeley College
  • Advertising & IMC Principles and Practice
    Advertising & IMC Principles a...
  • Advertising : Principles and Practice
    Advertising : Principles and P...
  • Outlines and Highlights for Advertising : Principles and Practice by William Wells, ISBN
    Outlines and Highlights for Ad...
  • Advertising : Principles and Practice
    Advertising : Principles and P...
  • Outlines & Highlights for Advertising
    Outlines & Highlights for Adve...
  • Outlines and Highlights for Advertising : Principles and Practice by Sandra Moriarty, William D. Wells, Nancy Mitchell, ISBN
    Outlines and Highlights for Ad...
  • Advertising Value Package (includes PH Video Library on DVD for Advertising)
    Advertising Value Package (inc...
  • Advertising
    Advertising


Please wait while this item is added to your cart...