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Advertising 2E Pa
Advertising 2E Pa
- ISBN 13:
9780393731590
- ISBN 10:
0393731596
- Edition: 2nd
- Format: Paperback
- Copyright: 04/17/2006
- Publisher: W. W. Norton & Company
- Newer Edition
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Summary
Ideas are what make advertising great, but they're elusive, which is why great ads are so rare. Advertising: Concept and Copy covers the conceptual process, from developing smart strategy to executing it with strong, distinctive copy. Over two hundred ads, many in color, demonstrate the strong thinking and writing that underlie the best advertising.
