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Advancing Health Literacy A Framework for Understanding and Action

by: Zarcadoolas, Christina; Pleasant, Andrew; Greer, David S.

Advancing Health Literacy A Framework for Understanding and Action

by: Zarcadoolas, Christina; Pleasant, Andrew; Greer, David S.

ISBN 13:
9780787984335
ISBN 10:
0787984337
Edition: 1st
Format: Paperback
Copyright: 06/16/2006
Publisher: Jossey-Bass

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Summary

Advancing Health Literacy addresses the crisis in health literacy in the United States and around the world. This book thoroughly examines the critical role of literacy in public health and outlines a practical, effective model that bridges the gap between health education, health promotion, and health communication. Step by step, the authors outline the theory and practice of health literacy from a public health perspective. This comprehensive resource includes the history of health literacy, theoretical foundations of health and language literacy, the role of the media, a series of case studies on important topics including prenatal care, anthrax, HIV/AIDS, genomics, and diabetes. The book concludes with a series of practical guidelines for the development and assessment of health communications materials. Also included are essential techniques needed to help people make informed decisions, advocate for themselves and their community, mitigate risk, and live healthier lives.

List of Tables, Figures, and Exhibits

Preface

The Authors

xxiii

1. Health Literacy: Why Is It a Public Health Issue?

(20)

Definitions of Key Terms

(2)

Medical Information

(4)

The Relationship Between Health and Literacy

(6)

Characteristics of People as Language Users

(2)

Wrapping Up

(1)

Exercises

(3)

2. Advancing Health Literacy: Getting Here from There

(24)

Historical Considerations

(2)

A Brief History: How Did We Get to Health Literacy?

(4)

Early Public Health Promotion and Education

(7)

Social Movements and Advocacy in the 1960's and 1970's

(1)

Informed Consumer Decision Making and Community Collaboration in the 1980's and 1990's

(3)

The 21st Century

(5)

Wrapping Up

(1)

Exercises

(2)

3. Defining Health Literacy

(24)

Literacy: Defining Terms

(1)

Reality Bytes

(3)

The Evolving Field of Health Literacy

(6)

A Multidimensional Model of Health Literacy

(12)

Wrapping Up

(1)

Exercises

(2)

4. Literacy at Work

(24)

How Language Works

(6)

Reading

(7)

Spoken Language

(8)

Implications for Spoken and Written Health Messages

(1)

Wrapping Up

(1)

Exercises

(2)

5. The Traditional Mass Media

(24)

Introduction to Mass Media

(9)

Media Content: Challenges and Opportunities to Advance Health Literacy

103

(12)

Wrapping Up

115

(1)

Exercises

115

(2)

6. Health Literacy and the Internet

117

(24)

Internet Use in Health Care

118

(9)

Potential Disadvantages and Barriers to the Internet for Conveying Health-Related Information

127

(9)

Wrapping Up

136

(1)

Exercises

136

(5)

7. Baby Basics: A Prenatal Program Focusing on Developing Health Literacy

141

(24)

Healthy Beginnings: Infant and Maternal Health

142

(4)

The Baby Basics Book and Program

146

(13)

The Baby Basics Program Model

159

(3)

Wrapping Up

162

(1)

Exercises

163

(2)

8. Anthrax: A Missed Opportunity to Advance Health Literacy

165

(18)

The American Public Reacts

170

(2)

The U.S. Postal Service Postcard: A Mixed Success

172

(3)

Seeking Anthrax Answers on the Internet

175

(2)

Scientific Uncertainty: A Consistent Challenge

177

(3)

Wrapping Up

180

(2)

Exercises

182

(1)

9. Genomics and Health Literacy

183

(22)

Why Genomics?

183

(3)

Understanding and Misunderstanding Genomics: A Review

186

(17)

Wrapping Up

203

(1)

Exercises

203

(2)

10. Highlighting the Role of Civic Literacy: The Massachusetts Tobacco Control Program

205

(18)

Smoking and Health: The Threat

205

(2)

Smoking and Health Literacy

207

(1)

Massachusetts Tobacco Control Program

207

(13)

Wrapping Up

220

(1)

Exercises

220

(3)

11. Highlighting the Role of Cultural Literacy, Part 1: The Changing Face of HIV/AIDS

223

(20)

HIV/AIDS in the United States

225

(2)

The Public Dialogue

227

(1)

The Conflict in Communicating About HIV AIDS

228

(8)

Community Planning: The San Francisco AIDS Foundation

236

(4)

Wrapping Up

240

(1)

Exercises

241

(2)

12. Highlighting the Role of Cultural Literacy, Part 2: Diabetes and Native Americans

243

(20)

How to Be Culturally Relevant

244

(1)

Diabetes and Native Americans: An Epidemic of Culture

245

(3)

The Role of Culture in Diabetes Prevention and Care

248

(2)

The Sioux San Hospital Diabetes Program

250

(7)

Listening to the Community

257

(3)

Wrapping Up

260

(1)

Exercises

261

(2)

13. Program Evaluation: World Education's Breast and Cervical Cancer Project

263

(24)

Adult Basic Education and Health Literacy

264

(2)

Targeting Breast and Cervical Cancer

266

(5)

What Is Evaluation?

271

(2)

HEAL: BCC Implementation and Evaluation

273

(10)

Lessons Learned from the Evaluation

283

(1)

Wrapping Up

284

(1)

Exercises

285

(2)

14. Guidelines for Advancing Health Literacy

287

(28)

Guideline 1: General

288

(3)

Guideline 2: Vocabulary

291

(2)

Guideline 3: Sentences

293

(6)

Guideline 4: Text Structure

299

(3)

Guideline 5: Giving Instructions

302

(1)

Guideline 6: Field Testing

303

(2)

Guideline 7: Spoken Language

305

(1)

Guideline 8: Language Translation

306

(3)

Guideline 9: Web Design

309

(1)

Guideline 10: Graphics and Layout of Print Materials

310

(1)

Guideline 11: Media

311

(4)

References

315

(26)

Name Index

341

(8)

Subject Index

349

Amazon no longer offers textbook rentals. We do!

Advancing Health Literacy A Framework for Understanding and Action

Advancing Health Literacy A Framework for Understanding and Action

9780787984335

0787984337

Summary

Author Biography

Table of Contents

Supplemental Materials

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