FREE SHIPPING BOTH WAYS
ON EVERY ORDER!
LIST PRICE:
$69.99

Sorry, this item is currently unavailable.

Adobe Experience Manager Classroom in a Book: A Guide to CQ5 for Marketing Professionals

ISBN: 9780321928634 | 0321928636
Edition: 1st
Format: Paperback
Publisher: Adobe Press
Pub. Date: 8/20/2013

Why Rent from Knetbooks?

Because Knetbooks knows college students. Our rental program is designed to save you time and money. Whether you need a textbook for a semester, quarter or even a summer session, we have an option for you. Simply select a rental period, enter your information and your book will be on its way!

Top 5 reasons to order all your textbooks from Knetbooks:

  • We have the lowest prices on thousands of popular textbooks
  • Free shipping both ways on ALL orders
  • Most orders ship within 48 hours
  • Need your book longer than expected? Extending your rental is simple
  • Our customer support team is always here to help

Adobe Experience Manager (formerly CQ5) is an industry leading web content management system aimed at giving digital marketers the ability to create, manage, and deliver personalized online experiences.

 

Adobe Experience Manager: Classroom in a Book is the definitive guide for marketers who want to understand and learn to use the platform. It explains the business value of the features and the overall philosophy of the product and is a must-read before sitting down to work with an implementation team. Marketers will understand why AEM is constructed as it is so they can alter business processes and participate in successful implementation. They’ll get insight into how to accomplish the fundamental tasks to more effectively create and manage content. They’ll also learn about common mistakes and how to avoid them.

 

After reading this book, marketers will understand:

    •    The basics of content management in Adobe Experience Manager

    •    How to integrate Adobe Experience Manager with other Adobe Marketing Cloud products

    •    How to manage dynamic content that is targeted to specific audiences

    •    The fundamental concepts that will help to create a smooth implementation

 

Getting Started

Ch 1: The Basics

Ch 2: Evaluating AEM

Ch 3: Managing Content

Ch 4: Digital Asset Management

Ch 5: Metadata and Tagging

Ch 6 Multilingual Content

Ch 7: Workflows

Ch 8: Social Communities

Ch 9: E-Commerce

Ch 10: Mobile for Marketers

Ch 11: Architecture Basics

Ch 12: Administration Basics

Ch 13: Web Analytics

Ch 14: Marketing Campaign Management  

Ch 15: Dynamic Content

Ch 16: Integrating AEM

Ch 17: Technical Basics

Ch 18: Defining Requirements

Ch 19: User Experience Design

Ch 20: The Implentation Process



Please wait while this item is added to your cart...