Achieving Excellence in Fundraising
Achieving Excellence in Fundraising
- ISBN 13:
9781118853825
- ISBN 10:
1118853822
- Edition: 4th
- Format: Hardcover
- Copyright: 01/19/2016
- Publisher: Jossey-Bass
- Newer Edition
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Summary
Designed to provide both theory and practical knowledge, this book is an all-in-one resource for anyone who performs fundraising duties.
- Understand donor dynamics and craft an institutional development plan
- Explore essential marketing and solicitation techniques
- Learn effective volunteer recruitment, retention, and management strategies
Fundraising merges a variety of fields including psychology, business management, accounting, and marketing, making it a unique role that requires a uniquely well rounded yet focused skillset. Amidst economic uncertainty and a widening wealth gap the world over, it's more important than ever for fundraisers to have a firm grasp on the tools at their disposal. Achieving Excellence in Fundraising is the ultimate guide to succeeding in this critical role.