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Achieving Excellence in Fund Raising: A Comprehensive Guide to Principles, Strategies, and Meth...
ISBN: 9781555423872 | 1555423876
Format: HardcoverPublisher: John Wiley & Sons Inc
Pub. Date: 11/1/1991
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This book is a guide to the key elements of successful fund raising, explaining the profession2s major principles, concepts, and techniques.
Rosso2s essential guide for every successful fund raiser--covering the key elements of fund raising and explaining the profession2s major principles, concepts, and techniques.
Rosso2s essential guide for every successful fund raiser--covering the key elements of fund raising and explaining the profession2s major principles, concepts, and techniques.
| Foreword | xiii | ||||
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| Preface | xvii | ||||
| The Authors | xxi | ||||
| Part One: A Comprehensive Approach to Fund Raising | 1 | ... MORE | |||
| 3 | (5) | |||
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| 8 | (9) | |||
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| Part Two: Preparing an Organization for Fund Raising | 17 | (32) | |||
| 19 | (9) | |||
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| 28 | (11) | |||
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| 39 | (10) | |||
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| Part Three: Key Methods for Raising Money | 49 | (82) | |||
| 51 | (14) | |||
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| 65 | (15) | |||
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| 80 | (16) | |||
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| 96 | (21) | |||
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| 117 | (14) | |||
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| Part Four: Managing the Fund Raising Process | 131 | (84) | |||
| 133 | (7) | |||
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| 140 | (21) | |||
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| 161 | (13) | |||
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| 174 | (16) | |||
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| 190 | (13) | |||
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| 203 | (12) | |||
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| Part Five: How to Research and Analyze Gift Sources | 215 | (46) | |||
| 217 | (12) | |||
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| 229 | (14) | |||
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| 243 | (10) | |||
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| 253 | (8) | |||
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| Part Six: Keys to Success in Fund Raising | 261 | (34) | |||
| 263 | (13) | |||
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| 276 | (10) | |||
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| 286 | (9) | |||
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| Resources | 295 | (10) | |||
| 297 | (1) | |||
| 298 | (1) | |||
| 299 | (2) | |||
| 301 | (2) | |||
| 303 | (2) | |||
| References | 305 | (4) | |||
| Other Sources | 309 | (2) | |||
| Index | 311 |
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