Contrary to most conventional management wisdom, The 7 Non-Negotiables looks beyond employee skills and background and to indentify the true game-changing character traits for creating a winning culture. Based on the author's methodology for what abilities drive decisions and actions within his own company, readers will learn the list of seven non-negotiable traits-respect, belief, loyalty, commitment, trust, courage, and gratitude-and the how each one plays an integral part to multiple key business outcomes. The seven chapters will outline each of the seven concepts and provide stories and skill-building exercises to increase individual and group strength in each of the traits. When these seven core traits become the standard within any company employees will be inspire to flourish and companies ride through the business hurdles to achieve record growth.