The 30 Day MBA demonstrates that going to business school is not the only way to acquire an MBA skill set - and that there are ways to gain the same knowledge, while saving both time and money. It covers all the essential elements taught at top business schools, including accounting, business history, finance, marketing, organisational behaviour and strategy. This second edition of the best-selling book now includes a thorough explanation and examples of the #x18;break-even analysis,#x19; used by MBAs for making cost, volume, pricing and profit decisions. Along with new case studies and analysis on the emergence of brands in developing countries, The 30 Day MBA will equip you with the knowledge and confidence to take part in decision making within your company and put you on an equal footing with MBA graduates. For a fraction of the cost, it places MBA skills within reach of all professionals in both large and small organisations.