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The 30 Day MBA in Marketing

ISBN: 9780749462178 | 0749462175
Format: Paperback
Publisher: Kogan Page Ltd
Pub. Date: 9/28/2011

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The 30 Day MBA in Marketinggives the reader guidance on many important topics: buyer behavior, marketing strategy, products and services, advertising and promotion, distribution, pricing, managing the marketing organization, and preparing a marketing plan. There are alos appendices of marketing information resources and a personal development plan. Each chapter has real-life case examples and an illustration of how marketing concepts apply to business decision-making. The author provides detailed information on how to find and analyze market data on any business or market. There are self-assessment tests at the end of each section plus a final exam paper, allowing the reader to receive a grade and "graduate."

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