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| Introduction | p. 1 |
| Steve Jobs | p. 9 |
| Richard Branson | p. 17 |
| Warren Buffett | p. 23 |
| Jeff Bezos | p. 31 |
| The Google Duo (Sergey Brin and Larry Page) | p. 39 |
| Sir Tim Berners-Lee | p. 47 |
| Anita Roddick | p. 53 |
| Ray Kroc | p. 61 |
| Rupert Murdoch | p. 69 |
| Peter Drucker | p. 77 |
| Ingvar Kamprad... MORE | p. 85 |
| Oprah | p. 93 |
| Sam Walton | p. 101 |
| Mary Kay Ash | p. 109 |
| Bill Gates | p. 117 |
| David Ogilvy | p. 125 |
| Meg Whitman | p. 133 |
| Mark Zuckerberg | p. 141 |
| Howard Schultz | p. 145 |
| Jack Welch | p. 153 |
| Michael Dell | p. 161 |
| Tom Peters! | p. 167 |
| Ricardo Semler | p. 177 |
| Herb Kelleher | p. 183 |
| Andy Grove | p. 191 |
| Roman Abramovich | p. 199 |
| George Soros | p. 205 |
| Akio Morita | p. 211 |
| General sources | p. 217 |
| Index | p. 219 |
| Table of Contents provided by Ingram. All Rights Reserved. |