The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk
ISBN: 9780887306662 | 0887306667
Format: PaperbackPublisher: HarperCollins Publications
Pub. Date: 2/22/2010
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Two world-renowned marketing consultants and bestselling authors present the definitive rules of marketing.
| Introduction | ix | ||||
| 2 | (8) | |||
| 10 | (4) | |||
| 14 | (4) | |||
| 18 | (8) | |||
| 26 | (8) | |||
| 34 | (4) | |||
| 38 | (6) | |||
| 44 | (6) | |||
| 50 | (6) | |||
| 56 | (6) | |||
| 62 | (6) | |||
| 68 | (8) | |||
| 76 | (8) | |||
| 84 | (4) | |||
| 88 | (4) | |||
| 92 | (6) | |||
| 98 | (6) | |||
| 104 | (6) | |||
| 110 | (4) | |||
| 114 | (6) | |||
| 120 | (4) | |||
| 124 | (6) | |||
| Warning | 130 | (3) | |||
| Index | 133 |
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