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11 Essentials of Effective Writing

ISBN: 9780395961124 | 0395961122
Edition: 1st
Format: Paperback
Publisher: Cengage Learning
Pub. Date: 10/4/1999

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SummaryTable of Contents
11 Essentials of Effective Writing is organized around the 11 qualities and approaches of good writing, including vivid language, logical organization, and interesting openings. Examples from student and professional writers demonstrate both the successful use of an essential trait as well as work requiring revision.
Prefaceviii
Introductionxii
Creativity and Originality
1(28)
The Brain
4... MORE
Exercise 1.1
5(2)
Invention Strategies
7(20)
Talking
9(2)
Exercise 1.2
11(1)
Drawing
11(1)
Exercise 1.3
12(1)
Brainstorming
12(2)
Exercise 1.4
14(1)
Clustering
14(1)
Exercise 1.5
15(1)
Meditating
16(1)
Exercise 1.6
17(1)
Making an Analogy
18(1)
Exercise 1.7
19(1)
Freewriting
19(1)
Exercise 1.8
20(1)
Cubing
21(1)
Exercise 1.9
22(1)
Listing
22(1)
Exercise 1.10
23(1)
Using the Journalism Method
23(1)
Exercise 1.11
24(1)
Answering Questions
24(1)
Exercise 1.12
25(2)
Suggested Writing Activities
27(2)
Vivid Language
29(26)
Details
30(6)
General Versus Specific Language
30(2)
Factual and Sensory Details
32(3)
Exercise 2.1
35(1)
Descriptive Adjectives
36(3)
Exercise 2.2
39(1)
Strong Verbs
39(6)
Exercise 2.3
44(1)
Figures of Speech
45(4)
Exercise 2.4
48(1)
Precise Word Choices
49(3)
Exercise 2.5
52(1)
Suggested Writing Activities
52(3)
Four Rules for Clear Sentences
55(20)
Rule 1: Use Strong Verbs
56(5)
Avoid There Is Sentences
56(1)
Avoid It Is Sentences
57(1)
Avoid Passive Voice Sentences
57(3)
Match Subjects and Verbs
60(1)
Rule 2: Avoid Wordiness
61(3)
Avoid Redundant Words
62(1)
Avoid Passive Voice
63(1)
Rule 3: Vary Sentence Length
64(3)
Avoid a Lot of Short Sentences
65(1)
Avoid a Lot of Long Sentences
66(1)
Rule 4: Adhere to Rules for Grammar, Spelling, and Punctuation
67(7)
Use Proper Grammar and Punctuation
68(2)
Write Complete Sentences
70(1)
Check the Spelling
70(1)
Exercise 3.1
71(3)
Suggested Writing Activities
74(1)
Complete Paragraphs
75(18)
Anticipating the Reader's Questions
76(2)
Layers of Development
78(13)
Exercise 4.1
88(3)
Suggested Writing Activities
91(2)
Coherent Paragraphs
93(27)
Methods of Development
93(16)
Narration
94(1)
Description
95(2)
Exemplification
97(1)
Process Analysis
98(1)
Comparison and Contract
99(2)
Cause and Effect
101(1)
Division
102(2)
Classification
104(1)
Reasons
105(2)
Exercise 5.1
107(2)
Choosing a Method
109(1)
Combining the Methods
110(5)
Exercise 5.2
114(1)
Transitions
115(3)
Exercise 5.3
116(2)
Suggested Writing Activities
118(2)
Cohesive Paragraphs
120(11)
Exercise 6.1
128(1)
Suggested Writing Activities
129(2)
Organizing Logical Units
131(24)
The Thesis Statement
136(1)
Discovering Categories for Ideas
137(9)
Natural Organization
138(2)
Logical Organization
140(4)
Exercise 7.1
144(2)
Choosing Natural or Logical Organization
146(2)
Outlining
148(4)
Formal Outlines
149(1)
Informal Outlines
150(1)
Exercise 7.2
151(1)
Using Organizational Markers
152(2)
Suggested Writing Activities
154(1)
Interesting Openings
155(18)
Purposes of the Opening
155(16)
Give Background Information
156(1)
State Thesis
157(1)
Establish Tone
157(2)
Interest the Reader
159(1)
Tell a Story
160(1)
Ask Questions
161(1)
Establish the Significance of Your Subject
162(1)
Begin With a Quotation
163(1)
Use Contrast
164(1)
Give an Example
165(1)
Explain Your General Topic and Narrow to Your Specific Point
166(1)
Surprise, Shock, or Startle the Reader
167(1)
Combining the Methods
168(1)
Exercise 8.1
169(2)
Suggested Writing Activities
171(2)
Effective Closings
173(13)
Describe Effects
174(2)
Make Predictions
176(1)
Make Recommendations
177(1)
Complete a Circle
178(2)
Ask Questions
180(4)
Exercise 9.1
181(3)
Suggested Writing Activities
184(2)
Confidence and Assertiveness
186(13)
Avoid Hedging, Apologies, and Disclaimers
187(3)
Choose Assertive Words
190(4)
Write Assertive Sentences
194(2)
Use Varying Typefaces for Emphasis
196(1)
Exercise 10.1
196(1)
Suggested Writing Activities
197(2)
Sensitivity and Tact
199(18)
Match Your Points to Your Reader
201(3)
Exercise 11.1
203(1)
Make Concessions
204(5)
Exercise 11.2
208(1)
Avoid Offending or Insulting Your Reader
209(6)
Name-calling
209(2)
Condescending or Dismissive Tone
211(1)
Emotionally Loaded Words
212(2)
Exercise 11.3
214(1)
Suggested Writing Activities
215(2)
Appendix: Sample Compositions217(16)
Index233

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