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101 Design Methods : A Structured Approach for Driving Innovation in Your Organization

ISBN: 9781118083468 | 1118083466
Edition: 1st
Format: Paperback
Publisher: Wiley
Pub. Date: 10/9/2012

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The Design Thinking Field Guide is the first step-by-step guidebook for successful innovation planning. Unlike other popular titles, The Design Thinking Field Guide approaches the practice of creating new products, services, and customer experiences as a science, rather than an art, providing a practical set of collaborative tools and methods for planning and defining successful new offerings. Strategists, managers, designers, and researchers who undertake the challenge of innovation, despite a lack of established procedures and a high risk of failure, will find The Design Thinking Field Guide an invaluable resource. Novices can learn from it; managers can plan with it; and practitioners of innovation can improve the quality of their work by referring to it.

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